Many people dream of starting their own cafe or restaurant business, but with such high competition it can be hard to find a new niche that’s profitable but not too competitive. In keeping with the modern trend for convenience and everything being at the touch of a button, the food delivery service industry is growing fast in all new directions, and it might be the perfect time for you to jump on board too. Here are the steps you’ll need to follow.
1) Choose your location
Picking the area you will deliver to is going to be the first defining step in your journey. Finding a balance is crucial – somewhere with plenty of people, but not too many competitors. If your niche is quite specific in terms of food, you can potentially afford to consider a larger or more densely crowded area. Consider the local demographic, so you know where your target market is likely to live.
2) Develop your menu
The food is of course going to be the second biggest factor when you’re starting out. Your service should be absolutely unique in your area, giving people a clear reason to choose you over something more familiar. Fantastic food will create a buzz about your new brand.
3) Decide on your pricing
Your costs need to be planned out in detail and budgets need to be allocated realistically in order to support a sensible pricing structure for your business. Are you going to undercut your rivals to gain market share, or offer something a little more premium to your local high end customers? Either way, make sure your food (and delivery) charges make sense for your business model.
4) Organise your marketing
Everything needs to be in sync for your preparation and launch stages to make an impact with a new brand. Your printed menus and marketing materials need to attract attention for the right reasons, and the chances are you will need a solid digital marketing strategy from the beginning, even if your business doesn’t necessarily rely on an app or online orders.
5) Get the legal go-ahead
Make sure all your legal stuff is in order before you get started with the finer details and actually go ahead. You will require certain licenses to operate a business, handle ingredients and serve food to the public, and you might need to be VAT registered.