The market for food delivery services really is changing quickly, and a number of key differences have been noticeable over the past few years. In fact, the industry is changing faster than it has for a long time. So what exactly are the main factors brining about these changes?
Global expansion of brands
Several major brands have been growing faster at the same time, moving into new territories. The next big thing is now more likely to come from overseas than a home-grown business, until British innovators catch up and introduce their own new ideas successfully. People are starting to expect successful brands to take their operations overseas, even if they never intended to be international services.
The industry is still growing
Overall, the industry has definitely reached a mature stage in many countries around the world, but it hasn’t yet peaked. The predicted figure is just over 3% by 2019, which may sound like slow progress, but it’s only based on current trends and still represents positive growth.
Technology has made all the difference
Following the boom in online shopping, which took over ten years to reach the saturation point it is now approaching, the food delivery market is currently going through a similar revolution. Individual businesses in the business of delivering fast food are typically smaller than their retail equivalents, which perhaps explains why this has taken longer. Mobile internet and app use have also been major factors. Technology has now made online ordering easier than ever for customers, but perhaps more importantly, businesses.
There are two competing formats
For the past few years, the biggest online delivery providers in the food industry have fallen into two main categories. One is for the likes of Just Eat, Hungry House and so on, which are simply comparison sites for takeaways who act as a middle-man between customers and local restaurants who handle the deliveries themselves. The newer Deliveroo-style businesses take it one step further and have their own drivers and bicycle riders to deliver orders. It remains to be seen what the next step in the evolution of the industry will be.