The market for food delivery services really is changing quickly, and a number of key differences have been noticeable over the past few years. In fact, the industry is changing faster than it has for a long time. So what exactly are the main factors brining about these changes?
Global expansion of brands
Several major brands have been growing faster at the same time, moving into new territories. The next big thing is now more likely to come from overseas than a home-grown business, until British innovators catch up and introduce their own new ideas successfully. People are starting to expect successful brands to take their operations overseas, even if they never intended to be international services.
The industry is still growing
Overall, the industry has definitely reached a mature stage in many countries around the world, but it hasn’t yet peaked. The predicted figure is just over 3% by 2019, which may sound like slow progress, but it’s only based on current trends and still represents positive growth.
Technology has made all the difference
Following the boom in online shopping, which took over ten years to reach the saturation point it is now approaching, the food delivery market is currently going through a similar revolution. Individual businesses in the business of delivering fast food are typically smaller than their retail equivalents, which perhaps explains why this has taken longer. Mobile internet and app use have also been major factors. Technology has now made online ordering easier than ever for customers, but perhaps more importantly, businesses.
There are two competing formats
For the past few years, the biggest online delivery providers in the food industry have fallen into two main categories. One is for the likes of Just Eat, Hungry House and so on, which are simply comparison sites for takeaways who act as a middle-man between customers and local restaurants who handle the deliveries themselves. The newer Deliveroo-style businesses take it one step further and have their own drivers and bicycle riders to deliver orders. It remains to be seen what the next step in the evolution of the industry will be.
Burger King has spent the past year trialling its own in-house delivery service in a few selected locations, which was an unprecedented move that its rivals in the UK probably weren’t expecting. Burger King has shown shaky performance for years now as a result of increasing pressure in the market, so this move could be seen as a new attack on some of the competition. But what do we expect to happen next?
Gourmet burgers are certainly a huge part of the shift in the UK’s fast food industry. Following in the footsteps of nationwide chains like Handmade Burger Co., the country has become overrun with rivals offering similar premium burgers, for takeaway services as well as restaurant menus. Five Guys is an example of a London brand that’s now expanding to other UK cities and seeing success, cashing in on the classic American diner theme but at a slightly higher price point than Burger King, and certainly with a flashier image. Read More “The UK’s Fast Food Delivery War”→
The food delivery industry is a pretty dynamic one, since everything really hinges on those fast response times to keep customers happy. Making sure your transportation infrastructure is solid will be key to the success of any online food delivery business, but how do you choose what setup to go for? Our suggestion today is to consider e-bikes (electrically assisted push bikes). Here are a few of the main benefits.
1) Ideal for short distances
E-bikes are not really design for long journeys, because their batteries will not take you more than approximately 40-50 miles before needed a charge. However, for local deliveries this wouldn’t be a problem, especially in a densely populated urban area.
2) Lower fuel costs
Using motorbikes or even vans that run on petrol or diesel is bound to get expensive quickly. In a built up area with slow traffic and long delays, a huge proportion of your fuel costs are literally going up in smoke. E-bikes will only use their power when they’re moving, and are able to nip between streets much more easily, allowing drivers to take the quickest routes and save a lot on fuel. They can even pedal manually when they don’t need to engage the electric assistance. Read More “Using Electric Bikes for Deliveries”→
Starting a business requires a number of steps to get it up and running. Before you jump into anything, it’s essential to start with the most fundamental factors of opening your first online business. Covering the basics will help ensure you’re off to a good start.
It’s also ideal to check out your competitor’s menu but stick with your ideas. You’re most likely to stand out by offering new and unique products that customers love.
When it comes to pricing your meals, make sure they are calculated with profit in mind. It’s also a good idea to make your price competitive to ensure you can compete with other similar businesses in the market.
Will the food be hot or cold? There are different kinds of food deliveries nowadays. You’ll find businesses who deliver prepared frozen foods and others are offering warm and ready to eat meals. There are even companies who only provide ingredients for different meals.
Are your products and services aimed at everyone or specific groups? Think carefully about your target audience. For a niche business who may be offering a high protein diet would look into targeting those group who will be most likely take on their offer. The group could be males or females who are bodybuilding and are looking for meals with high protein nutrients. Or they may also target other groups who to follow a protein diet.
Marketing and promotion
Now that you have your menu covered, you can no start to market and promote your products to your target customers. Marketing is one of the most vital factors for starting up a business. Without marketing, no one would be aware that your business exists at all. So it’s important to get your marketing right from the very start.
Find a strategic way to market your product. You can also try out different marketing techniques to see which one is more effective. Social media and creating a website is an excellent place to start.
The history of food delivery services in the UK has evolved since it first started. The concept began sixty years ago during the war and had improved over the years with the help of new technologies and vehicles. However, the principle of food delivery has always been simple which is delivering ready-made meals to people’s houses. We’ve provided the following timeline on how the food delivery service changed over the years.
The first delivery services occurred during the Second World War where Germany bombed London in the 1940s. After the bomb, many Londoners were left homeless with no food to eat. A group called the Women’s Volunteer Service came up with an idea to prepare hot meals and get them delivered to people who have lost their homes during the Blitz. Food delivery services were also carried out across the UK to servicemen who were injured during the war.
After the war
After the war, food delivery services carried on and made its very first true entry in 1947 were hot meals were being delivered to the same servicemen who were no longer capable of cooking their own food due to severe injuries. Back then, they were using prams with lined felt and straw to ensure meals are delivered hot.
In this modern age, the food delivery service has expanded and improved massively as there are now different kinds of food deliveries and how they are delivered. For instance, there are new emerging private companies who offer frozen ready meal to be delivered to your doorstep. Another example is preparing fresh meals before delivering so that meals are delivered hot and fresh. Furthermore, hot foods are now delivered using a van or a bicycle.
Food delivery services cater to different cuisines and different kinds of diets. Cuisines like Indian, Chinese or Mexican food and many others are now available. There are also various companies who provide ready meals for different diets for weight loss or even muscle building.
The food delivery is booming as the years goes past. There are even more variety of cuisines available as it becomes more and more popular. For instance, you can now order cuisines including Chinese, Indian, Japanese, Spanish, Thai and much more.
Back then you can only order from a takeaway menu. However, it’s only been recently where a biking delivery service called ‘Deliveroo’ made it possible to order from fast food restaurants and other high street restaurants too. With Deliveroo, we have even more choices available to us. But before diving into the bandwagon, you might want to consider looking at the pros and cons of ordering food from home.
Pros of Food Delivery
Save Time – Some of us are just very busy, so instead of taking some time to cook a meal in the kitchen, you will save more time by simply ordering your food online or on the phone. It’s perfect for people who can’t cook or have busy schedules.
Variety – If you’re not a good cook or you simply want to eat something new, then this is an excellent choice as you can order absolutely anything from starters, mains and desserts. You will be surprised at what food you can order. The options are endless! You can even order some traditional foods such as Mexican or Thai foods and many others.
Healthy – Healthy foods are also available for deliveries. You can find some restaurants which specifically offers a broad range of healthy foods.
Cons of Food Delivery
Costly – Although most of the food deliveries are affordable, some restaurants are more expensive than others. It can also be costly in the long run if you often get your food delivered.
Can Be Unhealthy – Some restaurants prepare their meal with harmful additives such as trans fats or artificial sweeteners.
Overall, it’s up to the individual whether the benefits outweigh the drawback or if it’s the other way around.
Both dining out and using a food delivery service can both have their benefits. Going out for a meal means you won’t need to cook or clean up after yourself. But then again you can now have the dining food experience all in your comfortable home just by getting your food delivered to your doorstep. There are even more benefits from eating a nice meal in your own house. Let’s take a look at them below.
Food delivery is way cheaper than dining out in a luxury restaurant. Restaurants have more expenses to cover more than a food delivery service. When comparing the prices on the menu, you will see a huge difference in price. They will usually increase the price for their meals to cover a small portion of their staff’s wages and bills. A takeaway service is covering fewer people meaning less wages and bill to pay.
You can enjoy a nice meal in your own home without having to cook anything. It is much more comfortable and relaxing eating a well-made dish on your sofa while watching a movie on TV.
No need to dress up
When going out for a meal, often you will find that most people will be dressed up for the occasion. You can expect people to be dressed up in a smart attire when attending a fancy restaurant. Even when eating at a more casual restaurant, you will still need to dress in a certain way. But at home, there are no rules. You can dress up any way you like. You can wear your most comfortable clothes and have your favourite dish at the same time. There is nothing better than this.
If you have children, eating out can be a hassle, and you won’t be able to enjoy your food as you are more likely to be spending your time trying to entertain them or keeping an eye on them. At home, you won’t have to make too much of an effort on entertaining them as they will be busy with their toys and you won’t need to keep looking after them in your own home.
Many people dream of starting their own cafe or restaurant business, but with such high competition it can be hard to find a new niche that’s profitable but not too competitive. In keeping with the modern trend for convenience and everything being at the touch of a button, the food delivery service industry is growing fast in all new directions, and it might be the perfect time for you to jump on board too. Here are the steps you’ll need to follow.
1) Choose your location
Picking the area you will deliver to is going to be the first defining step in your journey. Finding a balance is crucial – somewhere with plenty of people, but not too many competitors. If your niche is quite specific in terms of food, you can potentially afford to consider a larger or more densely crowded area. Consider the local demographic, so you know where your target market is likely to live.
2) Develop your menu
The food is of course going to be the second biggest factor when you’re starting out. Your service should be absolutely unique in your area, giving people a clear reason to choose you over something more familiar. Fantastic food will create a buzz about your new brand.
Takeaways are as popular as ever, and the range available is constantly growing. It’s understandable that as we get busier, we run out of time for cooking at home, and younger generations are getting more and more tech savvy when it comes to ordering food online. That’s why apps and dedicated websites that specialise in delivering food straight to your door are still taking off, with new entrants coming into the market regularly. Here are some of the best we know of, but take note – some of these aren’t in the UK yet! Watch out for them, unless someone gets there first.
One of the most famous US takeaway apps is GrubHub. It works pretty much the same way as Just Eat in the UK, and a huge number of restaurants have signed up to it. You can browse according to your location and easily place your order, plus the app lets you save your favourite places and meals to easily order again next time.
This option is more focused on letting you know what the absolute best options are in your area. They have a featured section called “What’s Good” which will display popular places and dishes near you, plus it supports users uploading their own pictures of food to give you a realistic idea of what to expect. Its reviews are fed through from Yelp. Read More “Best Food Delivery Apps to Watch”→
This is a very interesting diet concept that I think may work for many people. It is known as the “food theme” diet and allows you to eat the foods you like, although losing a good amount of weight naturally. The diet is centered on eating less overall rather than eating the healthiest and natural foods you can find, although this does help as well.
The basic concept of the diet is to choose a theme of food and to stick to that particular theme for a day. For example if you choose a theme of lemon, you should only eat foods with lemon in them for that day. Why? The concept behind this new diet is actually quite simple. Several people eat a lot because they are not completely full, even if they are not hungry. The body naturally likes to eat many several kinds of foods. This is one of the main causes of overeating. Even though you have eaten enough of a certain type of food and are no longer hungry, you still want to eat more of a different type of food. This new diet forces you to stick to a certain group of foods so that you cannot eat several kinds of foods and thus, you eat less and lose weight. This diet has been tried in many scientific case studies and has proven to be effective.
Now, if you choose this diet, just because you eat less, you still have to be aware of what you are eating and keep track of the amount of calories you are consuming daily. If you choose food categories such as “chocolate” or “cake”, this diet is obviously not going to be effective.
The Bottom Line of this Diet : Choose healthy foods that you often eat as your daily “food theme” and make sure that you alternate your theme daily to get some variety in your diet. If you choose the same food group day after day, the diet will get very bland and mundane, and chances are you’ll not continue with it and it will not help you lose weight. Also, every now and then, you may want to take a break from your diet to eat some desert or a somewhat unhealthy food, but still try to make it correlate with your theme for the day. For example, on a day when you want to eat pizza, make your food theme “tomatoes”.